The appearance of your brand depends mostly on the performance of the overall appeal of your logo, the colors you used and the slogan you attached to it if any. Think of it this way, going back to your little mascot, does Mr. Brand look like he can fit in and stand out in a gala with your competitors? Or will he appear meek, amateur and feeble and eventually slink away to a dark corner neglected and then forgotten? Is your brand tied with the visual representation that can stick to people’s minds even without associating your symbol with an experience or a commercial? Is it innovative and representative of your business and what you offer? Do you see room for evolution, reinvention and growth if the opportunity for expansion presents itself? If you answered yes to all these questions, then you’re on the right track.

Going to personality, it may sound weird but images do have personalities. Compare the image of a fork with a flower. See the difference? Same thing goes for your brand. Whether you have a brand with a strong personality or a weak one depends on the initial impression people get by looking at it and remembering your ad history.

For instance, someone can say "I think Mac is cool because they have cool icons with cool vector ads for the iPod I remember seeing relentlessly everywhere I go." Right here, we introduced another factor important in establishing a strong brand. Consistency. Consistency develops not just recall but a stronger personality.

In this aspect of your brand, we combine, the visual and sentimental appeal with the emotions triggered in the recollection of your past ads. If you showed a consistent theme, mood and overall message all throughout your ad campaigns, you have established a stronger more prominent personality and all your color printing efforts have paid off.

It is not that easy developing a brand, triggering your desired impression, or the reputation that will eventually shower you with the big bucks. But if you start on the right foot, and pay attention to all these three aspects of your brand, success is a definite possibility. It is pretty fun too!

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