- Reputation: Can you further enhance or protect their professional or personal reputations?

- Ethnic/religious/national identity: Can you help them connect with others who share similar ethnic, racial, religious, geographic, or other traits? Or give them a place where they can experience diversity and meet people who are unlike themselves?

- Philanthropic: Can you help them to help others and also feel good about themselves?

- Fantasy/Escape: Can you help them get away from the mundane and routine, at least temporarily?

If you can address one or more of these needs on an emotional level, you have a much better chance of having people understand what you can provide and respond favorably to it. They will be more willing to take an action you would like them to take.

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