6. Affiliate Twist

If you are promoting products or services using an affiliate program, use unique and distinctive product descriptions and web copy. If you simply use the same descriptions provided by the product owner or service provider, it's very likely that your copy could be viewed as duplicated content.

7. Copyright

Include a copyright notice on your website.

8. Enforce

If you discover that another website is scraping your unique web content and replicating it, enforce your copyright! Use CopyScape at http://www.copyscape.com/ , or use their "copy sentry" service to receive notification of any infractions. If you discover a copyright violation, contact the website and politely request appropriate changes.

If the changes are not made in a reasonable and satisfactory amount of time, contact the ISP (web host) of the infringing site, and file a DMCA complaint with Google http://www.google.com/dmca.html .

9. Avoid Identical Content

Do everything you can to avoid serving a web page that contains content identical or closely related to another page. If for some reason you have two pages that contain identical content, use a robots.txt to block the search engines from spidering one version of the page.

Other Tools:

Duplicate Page Checker - http://www.webconfs.com/similar-page-checker.php

While it may still be debatable whether all the major search engines currently employ a duplicate content penalty, all have made it abundantly clear that they do not have any desire to provide search results that rehash the same content over and over. Actively avoid any potential penalties by taking a proactive approach to building unique content.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next