Predictive dialers result in a large volume of lost leads. If your company is spending a lot of money on leads, you will want to retain as many of them as possible. With a power dialer, you keep the efficiency of automated dialing, without losing leads to abandonment.

Predictive dialers require a minimum of 8-10 phone reps to work properly. Whenever there’s a rep ready for a call, the dialer dials several numbers at once and as soon as one of them connects the others are dropped, resulting in a hang-up on the customer. The predictive dialer uses a simple algorithm to determine how many lines to dial. This class of dialers can deliver between 400 and 600 calls each day, and is mostly used with telemarketing and telesales. Predictive dialers are really not recommend for use with business-to-business sales, as these calls need to made with more professionalism and are often high stakes sales.

Power dialers are best-suited to any company that is spending a lot of money on leads, particularly a business-to-business (B2B) sales force. This dialer is powerful, and creates little waste. Power dialers only dial one number at a time, calling the phone rep first, and then calling the lead. The call is placed at the discretion of the phone rep, so he or she is always on the line and ready to go when it is answered. With this dialer, each lead is treated with respect, and has a higher chance of making it through the stages of a sales cycle to the close. When voice mail or receptionists are encountered, the sales rep is there to interact appropriately, and this is crucial for this type of sales process.

It is clear that the predictive dialer has a certain functionality, but the power dialer is much more customer-friendly, which in turn promotes higher sales rates. There are two main benefits to choosing a power dialer over a predictive dialer. The first is that with fewer leads lost, more leads will be contacted, and the money spent on those leads will be a better investment. The next is that without the hang-ups of a predictive dialer, your company is not alienating potential customers. Power dialers are the clear choice for business-to-business calls or for any company spending a lot of money on leads. Predictive dialers can still work well with B2C sales, or when working off a list of phone numbers rather than actual leads.