The right SEO software is easily one of the most important assets for your website. Unfortunately finding it is not always that easy. The ones you hear about most are usually just the most advertised but not necessarily the best for your particular needs.

For the most part, just about any product can help you in some way unless it's a real piece of junk. So if you already have one and are not getting the results you want, try to spend a little more time with it and make it pay off. But if you are looking, read on. This article covers 3 that have helped thousands get the ranking they need. Even if one is not right for you, you can see what the top rated tools do.

But before we dive into the tools, let's look at why we need them. In short; using SEO software is like buying time and expertise. A good piece of software will save you tons of time and give the results you'd get from a search engine optimization expert. If you have plenty of spare time to study and do manual SEO each month, you can save a hundred or so dollars and do it all without a tool. If you'd like to see faster results and focus your time in other areas, it's probably worth the money to buy a good product. Of course with so many claiming to be the best, the hardest part is finding the one that will work for you.

Over the past nine years, as an SEO consultant, I've used over a dozen well known, and not so well known SEO tools. The results have varied from "Wow!" to "What a waste!" We'll focus on the "Wows!" three types, one of which is likely to do what you need; 1.) Jumpstart (for maximum return with minimum cost), 2.) Site Owner's Best Friend (to tackle major SEO tasks and more), and 3.) SEO Pro Pick (what SEO professionals use to get the best possible results in the least possible time.)

So here they are, arranged by cost starting with the least expensive...

1.) SEO Equalizer ($77)

Those new to SEO, looking for a jumpstart with SEO software have found a winner with SEO Equalizer (http://www.EqualizeSEO.com). It became popular as an SEO spy tool and soon caught on as a great link building program and keyword analyzer. It provides an easy 'in' for anyone wanting to take control of their Web placement destiny. It's great for anyone who wants to minimize spending, boost ranking and does not mind waiting a little longer to see great results (as compared to the Pro Pick, SEO Elite below.)

Here's what it does best:

A.) Finds your most competitive keywords and phrases

B.) Locates and analyses competitor sites

C.) Builds and helps maintain link partnerships

Quick to learn and easy to use, SEO Equalizer is also one of the best bargains at $77 for a full license.

2.) Traffic Travis ($99)

This is a one of those hidden gems you dream about finding. A great app that not a lot of people know about (probably because the name is not very descriptive.) With a price tag of about $100, Traffic Travis (http://www.TrafficTravisSEO.com) is powerful enough for professionals and easy to use for a website owner, new to search engine optimization, who just wants results with very little learning curve.

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