Scientists agree that, in most people, one side of the brain dominates. The right half of the brain controls the creative, artistic characteristics and the left side controls the practical, reasoning functions. The creators of incentive travel programs that drive sales team motivation must be able to simultaneously call on competencies from both sides to create a truly extraordinary travel experience.

These planners must essentially use "two brains" to not only get people from Point A to Point B in a logical and efficient manner, but to also make the experience enjoyable and truly memorable for all those involved. These planners must have the proper attributes and personality traits to be able to bridge seemingly disparate brain patterns to create a successful program.

Brain One: The Right Brain

The right brain focuses on the Liberal Arts of English, History, Foreign Language, Art and Music. The liberally educated man or woman "for all seasons" who is in tune with this half of their brain is best equipped to create heart-moving, mind-filling, exceptional incentive programs.

English and History

A good incentive travel proposal provides a romantic, moving description of the travel experience as the guests will live it, while also communicating all of the pertinent details. So its writer needs the poetic skills of a great romantic, as well as the discipline of a journalist. At the same time, the travel program should incorporate and celebrate the customs, the culture, the history of the travel destination to bring its uniqueness to life. The best travel programs inform and educate as well as host and entertain. And the incentive travel professional educates while he or she entertains.

Foreign Language

Do not mistake the intention here. An incentive travel creator need not be fluent in multiple languages to be successful. But a person who takes on the role of operating travel programs abroad can be of maximum effectiveness if he or she has a strong working knowledge of at least one foreign language. An understanding of the nuances within a language, and the relationships of different languages to one another, yields a deeper understanding of the differences among people.

Art and Music

The majority of guests on an incentive program are at the point in their lives where they are searching for truth and beauty. The artists and composers, the poets and sculptors and writers of the world have made a more lasting impression on our lives than all the generals and politicians and statesmen. And it is up to the incentive creator to use them, to bring them to life to create an exceptional incentive program.

Brain Two: The Left Brain

The left side of the brain possesses strength in the areas of Accounting, Math, Science, Geography and Business. The left brain serves as the pragmatic balance to the right brain’s poetic creations. It must figure out if the programs that have been outlined are executable, and fill in the mundane details.

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