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Six Top Trade Show Exhibits Storage Mistakes
Home :: Business :: Marketing & Advertising
By: Dick Wheeler Email Article
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You have already done the hard work –selecting the right trade shows to exhibit in, creating a dramatic trade show booth that tells your company’s story with flair and excitement, and following up with contacting all your A list prospects from the show. You are thrilled with your success and you give yourself a big pat on the back. But wait –there is more to do.

Now that you have designed a booth that is a true winner and extremely valuable to your company’s next show appearance, you will need to protect and preserve it by storing your display in a facility that specializes in the proper storage of trade show exhibits.

It would be a big mistake to put your exhibit at risk by not insuring its security, its luster, and its variety of graphic elements. With that in mind, here’s a list on how to avoid such critical storage mishaps.

Trade Show Exhibits Storage Mistakes:

  • Mistake: Storing Your Exhibit On Your Own

    Don’t try to save money by storing your exhibit on your own. You need to find a professional warehouse with a dedicated person who will thoroughly inspect your exhibit, get repairs done in a timely manner, and handle all your new show requirements quickly and with precision. Find a professional who will refurbish and restore hardware and graphic components to assure long life, protection and readiness for your next show. If you try to cut corners, you will put yourself at risk for missing deadlines, losing parts, and incurring extra trade show booth shipping and storage costs.


  • Mistake: Erratic Temperature At Storage Facility

    Find a storage facility that offers ideal temperature control. Maintaining proper heating is important as woods, laminates, and glues will warp in heat. Also, your materials will not hold up well with extreme swings in temperature from hot to cold.


  • Mistake: Lax Security

    It is essential to have security 24/7 to insure your assets are protected and locked up properly. Surveillance cameras and sophisticated security systems in place can give you peace of mind by protecting your company assets against unwanted theft.


  • Mistake: Lack of Proper Insurance

    Your company is responsible for insuring against flood, fire and damage to your trade show exhibit. Make sure you carry an adequate amount of insurance.


  • Mistake: Sloppy Inventory Management

    Look for quality inventory controls. Find a trade show exhibit warehouse that offers state- of- the art inventory tracking. Inquire about an automated web-based service that is available 24/7 online at no extra charge. You will want the ability to seamlessly track and order parts direct from the warehouse. Check to see if this inventory asset management service is included in your warehouse service fee or if there is an additional charge for this important service.


  • Mistake: Not Previewing Your Trade Show Displays Prior to the Show

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Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showrooms in Sacramento and Sunnyvale. Find more useful information on topics related to Trade Show Exhibits Storage in the news section on this site.

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Article Comments
As a trade show display dealer I hadn't thought about the issue of storage for my customers. Something to think about in terms of size of the display when making a sale.
April 28, 2008 10:39:25

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