When choosing a good subject to enter into your email marketing software, the most important thing is to put yourself in your reader's shoes. Do not think about the email from your perspective, but rather from theirs, because it is ultimately up to them whether or not they open your email. Even if you come up with the greatest subject, if it doesn't "speak" to your audience then it may not produce great results.

Ideally your subject should be between 4 – 8 words written in proper casing. Do not try to get fancy by writing in all capital letters or including excessive exclamation marks, because that increases the likelihood of you getting flagged as spam. It is also important that you proofread your subject and ensure it does not have any typos or other mistakes. An email subject with spelling errors looks very amateurish (and is probably embarrassing, too!).

The best email marketing subjects will describe the contents of your email and pique readers' interests at the same time. The subject is like a preview for an upcoming movie, where they give you just enough to know what the movie is about, but they leave you wanting more. If your email marketing subject can do that, then it will encourage people to open the message and read it in full. This ultimately paves the way for greater results and greater email marketing success.

A little bit of effort can go a long way towards boosting the results you get with your email marketing subject line. By avoiding some of the main pitfalls and putting on your thinking cap, you can create meaningful and effective subjects to drive up the open rate on your email marketing campaigns.

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