The Beatles and The Ed Sullivan Show

On February 9, 1964 The Beatles takes "The Ed Sullivan Show" stage and sends waves of teen-agers into screaming convulsions across America, bewildering millions of parents. A new top 100 list from VH1 and Entertainment Weekly magazine says that was rock 'n' roll's biggest TV moment - the day Beatlemania hit the states and stayed. An estimated 73 million people were watching that night in '64. John Lennon was so nervous he taped song lyrics to the back of his guitar. As Ringo Starr explained, the band didn't realize until it arrived in America how important Sullivan's Sunday night showcase was.

In order to understand the way the North-American youngsters embraced the Beatles in 1964 on The Ed Sullivan Show, it would be noteworthy not to lose sight of the fact that the North-American society was still living under the JFK trauma, for the North-American president, John F. Kennedy, had been shot to death on November 22nd, 1963 while parading in an open car along the streets of Dallas, Texas. America was mourning the death of President John F. Kennedy and The Beatles appeared on the scene to bring them fun and excitement and end their mourning. They also brought back rock 'n' roll to America in a different package. The British Invasion had been embodied and later defined as a Rock and Roll genre!

The Beatles and the Mass Culture

The Beatles start starring in an age of mass culture, which was later addressed as the "Global Village" with reference to the electronic communications revolution and the importance of mass communication by Marshall McLuhan, a Canadian educator, philosopher, and scholar, professor of English literature, literary critic, and communications theorist, one of the founders of the study of media ecology – in his 1962 The Gutenberg Galaxy: The Making of Typographic Man book. Brief and to the Point:

In order to understand the whole Beatlemania, we choose to study what the factors which led to it were. Whether we are right or wrong, it is us up to our readers decide! We only try to present the facts!

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