"If you think you can or if you think you can't, you're absolutely right"

The Big Search Engine Optimization Myth, Responsibility and the Wrong Mindset.

It's amazing how much you can tell what someone's really thinking, or what they really want, from what they say. You don't have to be an expert or psychologist to work this out.

Here's is a tip for you. Whenever anyone says anything at all, your wife, husband, friends, partners, you should focus on 2 things.

1. What they're saying, and 2. Why they're saying it!

Most people don't know the real reason why they're saying anything but you can learn a lot by studying this. They certainly won't know how much they give away.

Here's what I'm getting at. The biggest, most asked questions my new clients have when they want some advice on starting a new business, marketing online or making more money from their existing business...is..........

"Jimmy, can you tell me about Search engine Optimization (SEO) Or, " Can you optimize my website for search engines?"

When I hear this I have to laugh, because I hear what they're saying, but I know what they really mean is:

"Jimmy, can you sort out my website for me so I can just sit on my backside while Google sends me lots of traffic making me lots & lots of money for doing absolutely sod all?"

Now, don't get me wrong - SEO is an important part of any marketing strategy. But to think about basing your whole marketing strategy around SEO and hope that Google will send you traffic, and continue to send you traffic, means you've got the mindset for running a business completely wrong. You're doomed to failure!

But Don't Worry; It's Not Your Fault! Here's What You Need to Understand

Without going into keyword research & testing strategies and how to build a website around it, this is much more important.

The qualities needed to set up and run a successful online or offline business today, are exactly the same as it was 15, 50 or 2,000 years ago ....long before the internet existed. Determination, persistence, burning desire, continuous self improvement, hard work,continuous education, testing & measuring, smart marketing etc, etc.

This still applies to running a business online!

Now that the internet is here, everyone thinks they can get a piece of the action without any effort. Lets face it, although everyone says they want to have their own business, if you actually handed them a ready made, proven, easy to use business template on a silver platter, most people will run a mile....... or they'll give you 197 excuses why the time's just not quite right for them!

Why? Quite simply because most people are scared stiff of taking on the responsibility for their own success and/or failures.

So when they approach me about starting a business and ask the big SEO question, from the offset they are sub-consciously telling me that they want to hand all responsibility over to someone else like Google........or.. ME!

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