Keep in mind, Google, which controls 60 percent of the web's search traffic, is also a great source of information on your keywords. Use Google to search the sites in the top 10 spots for your keywords; also check Google for the Paid Ads related to your keywords and monitor these ads over a period of time to see which ones are profitable. Do your keyword homework and your affiliate marketing will be a lot easier.
Niche Focused
If you're into affiliate marketing, you must concentrate your efforts on small niche markets where the competition is not too stiff. Choosing the right niche markets is vital to your affiliate success. Demand should be high and/or you're selling a high-ticket custom item.
Once you have chosen your particular niches, concentrate on dominating these in all the search engines. But don't forget that the fastest and sometimes the most profitable way to tackle a niche is through PPC (Pay Per Click) advertising - especially if there is little or low bidding on your keywords. Google Adwords, Yahoo Marketing, MicroSoft AdCenter... should be explored and tried.
List Building
The power is always in the list. Make sure you collect the contact information of your site's visitors. Offer free ebooks, guides, special deals or bonuses... to get your prospects to opt-in to your AR follow-up systems. Studies have shown that people usually don't buy until the six or seventh follow-up.
I like building hundreds of micro-lists for all my major promoted affiliate products. These follow-ups with specialized information and special deals, coupons and bonuses will increase your sales.
Traffic
Obviously, traffic is one of the key elements to earning money online mainly because without traffic you're dead in the water. You must explore all avenues to generate targeted traffic to your affiliate links. These sources are always changing; blogging and social bookmark sites are very important now. So too are video and audio formats so make sure you use them in your marketing.
Article marketing has worked extremely well for me and it is, along with search traffic, the main reason I can earn income online. A simple marketing technique that still works because articles will bring targeted traffic to your site or sites.
Conversion Rates Are Crucial
In affiliate marketing or in any kind of marketing, your conversion rates are crucial to your success. You can get all the targeted traffic you want but if you can't turn those visitors into a sale, it's game over.
Your sales pages or content must convert into a sale in order for you to succeed. With affiliate marketing it is a little trickier because not only do your pages have to "pre-sell" the affiliate product but the landing page/site where you send that traffic must also convert into a sale.
However, I have discovered one of the keys to high conversion rates has nothing to do with landing pages, sales pitches, etc., but has to do mainly with which products that you decide to promote. You must thoroughly research your affiliate products and ONLY promote the top quality brands in your niche and you will have much better success. Also choosing products that are only available online will increase your conversion numbers; so too will promoting products that offer special discount coupons and deals.
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