Multiple Streams & Residual Income
Any serious online marketer will leverage their traffic and marketing by promoting many different products and services. They will develop different sources of income from their sites with affiliate links, Google Adsense, paid advertising, partnerships... are all used to develop multiple streams of income. It one should dry up, there are countless others still producing income.
I have found the major third-party affiliate networks like Commission Junction, LinkShare, Shareasale, Affiliate Window, Amazon are really good for finding and promoting products online. These sites will handle all the record keeping and sales stats for you. Plus, they send your monthly checks to you like clockwork. All you have to worry about is providing quality traffic to your affiliate links.
However, like any professional marketer, I save my special promotions and efforts to affiliate products or services that will give me a high return on my marketing efforts. Mainly, I only promote high-ticket items or products that will give me residual income. Make one sale; get paid time and time again. I also like forming partnerships with companies so that I get a percentage of the sales for the life of any client I refer. Those arrangements have special priority for the obvious reason they give me long-term residual income.
Testing Will Show You The Money
Perhaps, like in those multiple-choice exams, there is one sticking point. You can check-off "None of the above" if you don't apply one thing for all of the "success strategies" listed above.
You Must TEST Everything.
You must constantly test and track what is working and what is not? Which traffic is converting? Which keywords are converting? Which products are converting? Which niches are profitable... you simply must TEST and KNOW which factors are working in your online marketing structure? Unless you test and track everything you will be marketing blind, and that's no way to run an online business.
I have found Google Analytics to be extremely helpful for testing and improving your conversion rates. I am also a firm believer in the daily reading of your traffic logs and stats... these places will show you where the real money is hiding. Use this information to improve your traffic and sales.
Like any endeavor, the more knowledge you have, the more successful you will be in reaching your goals. This is especially true for affiliate marketing on the web. And always remember, affiliate marketing does take some work and time to set-up, but the rewards are extremely rewarding. I hope you will use some of the marketing tips I have given you so you can experience these rewards for yourself.
Copyright (c) 2008 Titus Hoskins
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