The advent of search engines has compartmentalized all forms of knowledge into a single well organized box. This has revolutionized the utilization of internet to look up things. The process has become more complex and competitive ever since. With the thousands of websites that came into being the idea of taking out specific information would have crashed had it not been for search engines. The ability of search engines in promotion of websites is unequivocal to any other option. Of the few search engines available Google and Yahoo top the list and are very helpful in sorting of relevant information. NEED FOR SEARCH ENGINES: Once a website has been created it requires maximum exposure to be of use. Your website can get popular through advertisements and linking up with other websites. FUNCTION OF A SEARCH ENGINE: The basic job of a search engine is to list your website when the topic is looked up by the searcher. If a developer lists their site on a particular search engine the site is always brought up in relevant searches. A search engine usually stores information regarding thousands of web pages and can look those up for the searcher at one go. EFFECT ON NET TRAFFIC: It is important to list you website on a search engine as this means automatic traffic generation without any other effort on the developer's behalf. It has not been all that easy to get the site registered on a search engine and it has taken people considerable planning to get an effective spot on a popular forum. Certain criterions often assist in making your site apt for the search engine. " Always make your domain name relevant and precise, allows the name to pop up more often during a search. " One can also outsource their Search Engine Optimization. This strategy has benefited many. " Always submit your info to top engines that are popular. Irrelevant optimization is as good as no optimization and thus would hardly yield profitable traffic. " Assess the markets frequently in order to keep yourself updated with client demands and also in tune with the competitors. " One should always expand links and link up to more and more websites. This is an effective way of generating traffic. Pay Per Click Advertising can also be used as a strategy to reach out to the consumers that would best benefit from your website. It can be done through google, msn and overture.