I've had extensive conversations with my mentors, and affiliate marketers who do extremely well. We all agree that you should always use a promotional domain when promoting an affiliate product.

A promotional domain is a domain that you buy just to promote an affiliate product. To use a promotional domain, you can:

1) Redirect that domain to your affiliate url at the registrar

2) Put some redirect code in the index page that's physically loaded on the promotional domain itself

3) Pre-sell the affiliate product on the index page of the promotional domain, and then have them click through to the affiliate site

There are several reasons that you should use a promotional domain.

One reason you should use a promotional domain is because, during a BIG product launch, there are often a lot of spam complaints against the primary domain for the affiliate product. This is due to tons of overly aggressive affiliates "hammering" their lists so much that list members get irritated and file spam complaints. These spam complaints lead to that domain getting blacklisted. When you send out emails containing references to that blacklisted url, your emails are often blocked by filters!

Using a promotional domain can increase your email deliverability substantially. This can lead to a massive increase in sales!

A second reason that you should use a promotional domain is that many people hate clicking on affiliate links. The very though that someone is earning a commission from their purchase upsets some people who understand affiliate marketing. They just have a psychological hang-up against an affiliate profiting from their purchase. It doesn't matter that they often would have never known about the product if it wasn't for the hard working affiliate.

A third reason to use a promotional domain is that it allows you to pre-sell the affiliate product and to also build your list. You can set up a page on the promotional domain where you do a review of the product, or pre-sell it in other ways. On that page you can collect the visitors' email addresses prior to forwarding them on to the affiliate site. Do this by offering a free report, or using other standard list building techniques. Then, instead of sending them to a standard "thank you page," you send them to the affiliate site.

The sales page on many affiliate sites really stink. If you can do a better job of selling that product, then perhaps you want to post your own sales letter on your promotional domain, and then have your order link "deep link" into the affiliate site, bypassing the "sucky" homepage, and linking directly to the order form. If you do this you just need to make sure that the order is tracked properly. If you're not sure how to do this, ask the owner of the affiliate program, or a trusted programming expert who understands cookies, etc.

Bypassing terrible sales pages works so well that many professional copywriters spend a lot of time writing better sales pages for great products that they know would sell IF the sales letters were better. They sift through places like the Clickbank Marketplace, looking for niche products that would be in demand if properly marketed. They do the standard market research, and when they discover these hidden gems, they fix the webpages and make lots of sales on products largely ignored by other affiliate marketers.

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