Marketing To Find Foreclosures

This is the key to your business. If you are not doing the proper marketing to get clients to call you, a short sale cannot be initiated. We always want Homeowners to come to us and we do this by sending letters directed at individuals that have already started the foreclosure process.

Sending letters is the easiest and most efficient way to get homeowners to contact you about their foreclosure situation.

1) You must send letters each day.

2) You must answer your phone from 9:00 AM to 10:00 PM.

This is a simple marketing plan; once you get the newspaper with a list of daily or weekly foreclosures, just send letters that next day. Letters

The key to getting responses on your letters is to hand write the homeowners address on the envelope and use regular postage stamps not bulk mail. When the homeowner receives your letter they get the sense that this is someone that knows them since the envelope is hand written. Your letter will be opened along with the 20 other letters they received from people wanting to do the same thing you're doing. The difference between you getting this deal and someone else is you will answer your phone when they call. The person that receives these letters will start calling the letters one at a time the first person to answer the phone is usually the person the homeowner is willing to work with. If you do not answer you’re phone the homeowner will just go to the next letter and will usually sign up with the first person they get to talk with.

Key * Once you get the list of homeowners in foreclosure, always send letters to the homeowner the next day.

Key * Always answer your phone from 8:00 a.m. to 10:00 p.m. two to three days after the letters were sent.

Example 1st Letter

December 11, 2006 Ms Jane Doe 8888 North Lane Ave Columbus, Ohio 43211

Dear Ms. Doe,

Hello Ms. Doe. My name is Put Your Name Here and I can help you with your home.

You could put your house on the market and try to sell it yourself, or you could take your chances and list it with a real estate broker. However, right now it takes about four months to sell a house in Franklin County.

I specialize in helping people in Franklin County who are in foreclosure. And I can help you, too! All that you have to do is to pick up the telephone right now, and call me at (888) 888-8888 to set up an appointment so that I can make you an offer to buy your house today. I will handle all of the details of the sale and deal with your lender and the title company processing all of the paperwork that is necessary to transfer the property’s title. I look forward to hearing from you very soon and to working with you to stop your lender from foreclosing on your house.

Sincerely,

Your Name

This is the letter I use, but each market responds differently so experiment with different letters.

Example Second Letter

Hello Bob,

My name is Jane Doe. My wife and I would like to BUY your home. We are not realtors and we do not charge a fee for this service.

Please call or email us at: Cell Phone - 888-888-8888 Email us at - stopforeclosure@hotmail.com

Thank You.

Jane Doe