Inbound links are also important for the search engines. This is because Google's PageRank algorithms calculate the PR value for a site by counting the number of links that point to it. The whole affair is like a ballot during elections. Each inbound link is considered a vote of support for the site, and these votes are tallied to come up with the PR value.
That said, you probably now know the importance of being able to build a number of links for your site. One process is known as link baiting. You can do so using your blog. To do this you must post content about topics that you're sure people would follow and refer others to by posting inbound links to your blog, which post a link pointing to your site.
Link building is another method of procuring votes of support for your site. One way to do this is to submit articles to article directories. These directories allow you to include a link to your site in the bottom of your articles, which counts as a vote of support when it is seen by search engine spiders.
Other ways of doing this is to post links to your blogs or website in social networking/bookmarking sites like Digg.com. These sites give your sites a chance to be viewed by many people and linked to. These sites are considered reliable and important by search engines, so any link from them carries a great value for the calculation of your final PR value.
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