Yahoo!

SEO efforts for Yahoo! until recently have been similar in nature to tactics used in structuring a page to gain a high rank in MSN. In short, if you can optimize your page for MSN, you won't have to do anything much for Yahoo!

However, Yahoo has recently adopted an algorithm that is similar to Google including the age delay factor. Just like Google, SEO's could expect for some considerable delay before the inbound links that they have built for a site can gain some value in the calculation of ranking among Yahoo’s search engine results.

Tips in Optimizing Pages for All Three Engines

Now that you have understood how each engine arrives at each search result's ranking, you can then plan your SEO tactics accordingly so that you could gain some rank for each of them.

As you could see, each of them place similar emphasis for website content. This means that you should first concentrate of building content that satisfies these engines theme density requirements. Your SEO efforts at this point should focus on building content that is built around a certain theme, and you should putting pages that deviate from it lest you want to lose some of your points for relevancy.

Link building for your website is still important, however, MSN treats links differently from the way Yahoo and Google does. With their age factor, it would take you some time before you could gain your desired ranks in those two engines.

However, MSN offers you an avenue to gain a top rank with your inbound links because it has no age delay criterion. As your links gain in age, they would naturally gain some weight with Yahoo and Google. Thus, you should first concentrate your efforts in ranking in MSN through inbound links and expect a similar result to follow after a while in Yahoo! and Google.

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