India has one of the largest marketplaces in the world. With a population of over 1.2 billion, the consumer requirements are immeasurable. There are local producers and products, renowned national brands and thousands of international ones present in Indian marketplace, all competing to have their share.

Marketers in India make a decent living. There are consumers; there are products and the business environment wherein they thrive. A new kind of marketer, called affiliate marketer, has now stepped in the arena.

Indian affiliate market is in its first stage. Affiliate marketing has not had enough time and it’s only few years that the marketers have been experiment with this kind of marketing method.

Affiliate marketing industry is dominated by affiliate networks, web site publishers and advertisers. The affiliate networks are the primary components so far as industry is concerned. They provide business solutions to the advertisers and publishers.

In affiliate marketing, the promotion happens on the web space. Advertisers buy the space on the web site of publishers and place their products or services in it. The people of users that visit the site see the advertiser’s content and may get converted as customers.

Affiliate marketing has a lot to offer. It is actually the space on the publisher’s resource that has a great value. This space has the characteristic of attracting the audience and engaging him to buy a product or build an image in his psyche.

Indian affiliate market is somewhat concentrated near the popular cities and townships. The local population at these places is good consumers of web content. By carefully positioning the brands and selecting good affiliate resources, the merchants can have a great success.

One more reason to say that Indian affiliate market is immature is the kind of Internet services we have here. The penetration is still near 5 per cent only and the connectivity is not that good. Affiliate marketing or for that matter any web service that takes place on real time basis, must be supported by faster Internet speed, better connectivity and wider reach and access.