In a report published on a popular news web site, affiliate marketing campaigns were found to be 50 times less expensive than popular offline ones. The results were also found to be convincing as well as tangible. In addition, the companies opting for affiliate marketing and B2B platforms were found to have precise knowledge about their marketing force and the market feedbacks.

These are some of the benefits that affiliate marketing and our B2B platforms deliver. Still, there are thousands of small firms and local businesses that do not know anything about it or have a very vague understanding of the new marketing practices. For start ups particularly, affiliate marketing can be the initial fuel.

Affiliate marketing involves marketing on the web sites of popular web site owners. It is cheap as well as affective. The company or business enterprise that avails such services has to contact the marketing agency or Indian affiliate networks and half of the job is done.

In India, affiliate networks have been providing services for the last few years. Indian affiliate networks have tie-ups with some of the popular online resources in the sub continent.

Indian affiliate networks help the business at both local as well as international fronts. At local level, since the resources are popular and consumption is adequate, they give the right amount of exposure and helps in building the brands. Further, these networks have business liaison with many foreign advertisers and web site publishers. Therefore, they help in popularizing the business at local and global levels.

Affiliate networks in India offer the same kind of services as provided by the industry bigwigs. The standards are comparable and the results are genuine.

The different models of web marketing industry have come from outside India. Indian affiliate networks as such can be seen as replicas of the Western business models. Some people do argue about their applicability in the country. But, so far the results and responses have proved to be convincing to the marketers as well as the publishers to go ahead with the process. Still, India lacks behind in the B2B platforms and service sector developments compared to that of China. We hope that the merchants or advertiser would consider the great opportunity and take appropriate steps in future.