While publishing articles in traditional print publications is advisable and encouraged, and magazines and newspapers carry a lot of clout, when it comes to platform building, the easiest way to start building your platform involves writing and publishing articles for on-line publications. Many print publications have on-line versions that offer different content, but e-zines, newsletter or magazines that publish only on the Internet, often are looking for free content to fill their pages.

It's easy enough to do a Google or Yahoo search for e-zines on the subject of the book you plan to write and to then submit articles to the e-zines you find. You can even submit excerpts from your chapters; this provides you with a source of articles you don't have to write from scratch, and you might even be allowed to say they are excerpts, which would promote your book further. Targeted e-zines provide your best promotional article tool on-line, since they have a built-in audience interested in your subject. Sometimes these publications might even pay you for your submissions, but they always give you a by-line and usually will give you a short biography with a link to your web site.

You can usually submit articles to e-zines for free; however, doing so can be quite time consuming if you want to submit to very many. Therefore, in addition to submitting to specific e-zines that hit your target market, it behooves you to find an article directory to which you can submit your work as well. These directories provide free content to hundreds of different e-zines looking for articles to fill their pages. In addition, all of them will allow you to provide a "resource box" in which you can direct them to your web site and mention your upcoming book. Additionally, they will all allow you to post a bio of yourself, in which you can tell everyone about your expert status.

The easiest and least time-consuming method for getting your articles in the most e-zines, though, involves paying for an article distribution service. For a nominal fee, these companies will allow you to submit your article and will then submit that article to other article directories and e-zines for you. In this manner, your articles or news release gets the most exposure and may end up in any number of e-zines. Actually, it's quite amazing where articles land when you let the editors of all types of e-zines pick and choose their content from these directories.

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