Once your customers come rolling in, it is vitally important that you keep them! There are loads of customer Relationship Management (CRM) databases, (of varying quality) that are available, 'out of the box' for under £100 and these can prove to be exceptionally useful for keeping up with your customer’s and suppliers needs, problems and requirements. It is vital to business success to avoid complacency with existing customers but to keep them happy by excellent customer service!

Even with the most amazing website and a top notch telephone answering service, superb IT and so on, if your potential customers have a brilliant impression of you from the outset, unless you offer a quality product/service and are able to match your customer's expectations on service level, they will very quickly go elsewhere.

Finally, it is important to remember that there are numerous other companies out there doing what you do and probably doing a good job, that's why it is absolutely essential to exceed expectations and be far better than just 'good'!

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