It helps if you are aware of the dog scene in the area your clients are considering. A working knowledge of the latest dog-related issues is also good, because it helps to know if your clients are considering an area known for its heart worm or if a rabies scare has been a headliner lately. Most dog-focused clients are aware of dog medical issues and can protect their dogs adequately, but they will appreciate your honesty and concern for their dog's well-being.
Boning up (har-de-har, I made a funny) on the dog scene can help you find a property that your dog-focused clients will be happy with. It can also make your services more valuable to people who have the time and money to focus on their pets. If you choose to branch out into other animal-friendly real estate (for example, horse-friendly properties and neighborhoods), you may find that your services will be in demand by people who need an agent who knows what to look for.
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