A Plan To Create An Online Empire
We had to create a program to promote a client over a three month period to get the buzz around their product and create a solid email list. The client created a health care product and wanted to offer other products to her list in the future. The main idea was to put a simple but effective online marketing plan together for list building success. Once the list grew to critical mass, she would roll out more expensive products and even a membership website.
Here's how you can do the same:
1. Before you create your product, go to Google or Yahoo and check the popularity of your idea. Go to several online book sources, including Amazon, Borders and eBay to research the availability of your product. Once you've decided that the product you've chosen has a market that satisfies your needs, create or purchase the rights to your product.

2. Now, you'll need to gather enough of your market to make the project worthwhile. That means gathering a list. There are many ways to compile your list of prospects but you'll need to calculate the number of prospects you need to create the income you want. You'll be determining your conversion rate and tweaking your offer to reach optimal response.

3. You'll begin to craft your offer based on the needs of the prospects and the problems your product will solve. Make your offer based on the price and value of the product. If you have a low price product, you could attract your market with a one-close sales letter. If your product is expensive, you might need to set up a series of closes to bring your prospects around. That means capturing your prospect's interest with a series of email tutorials on tackling their issues. Set up a series of closes to gain their trust and acceptance.

4. Your website should have a special form to capture the name and email address of the prospects who come to your website. Once they sign up to receive more free information, you can continue to educate them on the benefits of your product. You can even continue to communicate with them regarding other associated products as long as you offer useful information on a regular basis.

5. Use weekly email alerts, electronic press releases, joint venture email lists, e-zines, your personal blog and articles to develop organic search engine traffic. If you want to get from zero to sixty fast, use pay per click advertising to boost your traffic. Be sure to offer free information in your pay per click ad. This has been the fastest way to attract attention and generate your list..

6. Get connected to other buyers and sellers in your product range. Offer incentives for them to carry your product or recommend your product to the people on their lists. Make it a point to test your ads regularly and track your progress.

Now if you've made some money through this system but haven't made your first million yet, don't worry. What you need to do is evaluate how much money you are making each month and the method you've used to successfully acquire your profits. If you duplicate that system with a new product launch every few months, you'll have yourself an online empire in a few short years.