2 - Thesaurus are relatively unlikely to be used for discovering related phrases since the technique rarely works for related keyword phrases that are used with searches. It may be possible for single word searches, but as soon as multiple words are used, or even when acronyms are employed, it is much more difficult to find proper terms using thesauruses.

3 - Search behavior is also unlikely to be used in order to document relevancy for future searches. The concept is sound, as it would allow search behavior patterns to be collected and then predicted. However, this would not allow for decent results until the search engines have had enough time to compile adequate results and then assess the behaviors that have been recorded.

We may never know precisely what goes into the Orion Algorithm, but search engine optimizers – as always – will continue testing new results for creating sites that are most likely to achieve superior search engine ranking results.

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