The Australian wines contribute a very big share to the Australian economy through its production and employment generation. The wine export is one of the most important exports of the country and current export figures show that Australia is the fourth largest exporter of wines. There is also significant domestic consumption for Australian wines and it comes in the range of 400 million litres per year. The high quality of the wine, that the manufacturers keep, makes the Australian wines the best in its category.

The first Australian vineyard was planted in 1788 in an area near the Sydney Harbour Bridge. With the course of time the number of vineyards in Australia increased and now there are about 170,000 hectares of vineyards Down Under. Australian wine manufacturers are known for their skill to combine tradition with technical innovation in wine making, which imparts a very unique character to the Australian wines. It is this peculiar trait of the Australian wines that makes it the best of its kind in the international market. The European free settlers who arrived in the 19th century in Australia utilised their skill and knowledge in creating some of the premier wine regions in Australia.

The Australian wine sector creates their wine brand image by their collective and united image development efforts under the Wine Australia brand. They participate in trade fairs, organise consumer tasting and invite key journalists and trade personnel to Australia. There are many varieties and styles of Australian wines for the consumers to choose from, with good quality, affordability and enjoyment being the common factors. The Australian Wine and Brandy Corporation is a statutory body created by the Australian government for the providing strategic support for the marketing efforts of the wine industry. This organisation mainly takes on the responsibility of domestic and international wine promotion, providing information on wine production, negotiating with the industry bodies of other countries in reducing the trade barriers etc. The organisation is head quartered at Adelaide, South Australia and the Australian Government is the main stake holder in the organisation.

The Australian vineyards and the wine industrial units are major tourist attractions in the country and scores of tourists visit these places every day. A lot of Australians, who are trained in the modern methods of wine making, are travelling to different parts of the world and are utilising their skills in wine making in other countries as well. This has made it possible for wine manufacturers in other countries to learn the trick of Australian wines manufacturing.