With the birth of so many affiliate networks, advertising agencies are feeling the roughshod treatment and diminishing importance in the markets. Those who are riding on the waves of success are Internet advertisers and affiliate marketing agencies. Rumor has it that the wonder box, television, will eventually be exterminated by the domineering status enjoyed by web marketing and advertising.

The superfluity of affiliate networks is believed to increase the competition to a level that will make most of the print and live media formats obsolete. The transformation has already started and we are believed to be trapped in a transitional phase.

On one side we are embedded with the traditional concepts and use the tools and at the same time we cannot ignore the innovative and advanced systems and solutions. It may be that the generation, which has seen iPods and multitasking as soon as they were born, will abandon the old practices completely and go on with new solutions.

The three interest groups that are involved in much of the trade and commerce have been oriented differently at different points of time. These are consumers, manufacturers or producers, and promoters. Business promoters or marketers have tested so many channels and formats to earn the loyalty of the consumers. The manufacturers have no choice but to support the promoters.

We have accumulated evidence that strongly prove the fact that business has a lukewarm response with the existing traditional marketing exercises. The marketing and promoting has been more than costly. It is because of the marketing and promotion cost that pricing gets such a hike after production. The business has to accommodate for the extensive marketing and advertisement campaigns. In this kind of a situation web marketing offer cheaper solutions and they do have a good effect on the final pricing.

Hence, affiliate network and agencies are the change agents that are going to transform business processes into more productive entities. These marketing services cannot be ignored by the concerned people. It may just be a beginning, but it has to do a lot of convincing and establish new trends.