If you have a lot of digital products and they are selling for peanuts on the Internet you can make more money by burning the products to a CD and selling them on and offline. It is not difficult; information products were selling on floppy discs and CDs long before digital downloads became popular and will continue to sell because many buyers prefer physical to virtual products.

Along with that preference is the fact that you can command a much higher price for your physical products and buyers are happy to pay it. Another aspect is that because it is a bit more difficult and takes more time to deal with a physical product sale you will have less competition than you have on the Internet with easy, instant digital download sellers.

How To Produce Your CD

First of all you should plan the theme of your CD and choose a title. For instance you might own a large collection of ebooks about petcare. Burn your chosen products to the CD and create an index or catalogue with active links to enable the buyers to easily find what they want. You will need CD cataloguing software, but there are various free and paid for versions on the Internet. It is not totally necessary to add a catalogue, but it will make your product a bit more professional and give added perceived value.

The sweet part would be your instruction file. Apart from implicit instructions you can suggest hosting, domain name, autoresponder companies or any other products that you are affiliated to. If your product is good and your customer is happy with it and your service there is a good chance that they may follow your recommendations and earn you some backend sales.

You could stop at that and market your new product but the smart way to sell information CDs is to make a more professional package. You can get free software on the Internet to design smart looking CD labels and covers that will impress your customers far more than a cheap looking blank CD jewel cases.

Extra Income Earning Options

As you have a physical product you can include printed details of more products that you have on offer within your package. You can also follow up with mailshots whenever you create a new product. If you create several products an idea is to produce an attractive little booklet, but always add at least one special offer. Or you could put your offers on a separate CD with links to your website and perhaps a few free products to ensure that they retain the CD and check it out at least once. You could choose to email your customers instead, but a mailshot is more likely to be opened and read than an email in this age of spam.

To increase the sales value of your product you could offer resell rights and add a sales page for your customers to use on the Internet. You could also build an Adsense/Amazon website for the digital products and advertise it as free with the collection of ebooks. A good idea for those websites would be to add RSS feeds to blogs or article directories to give the sites regularly updated content and potentially more traffic. Another addition to the resell package could be a personalised master copy of a sales leaflet for offline advertising. With all of those extras you could charge more for the resell rights either in the initial sale or offer the resell rights at extra cost within the product package. The extras should be on a separate CD however you offer the resell rights.

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