For many years now the Gucci purse has been a strong and obvious favorite amongst women. Women who feel passionate about their handbags will agree that it is exciting and wonderful to know that every collection has superb designs and is something you really look forward to. Guccio Gucci founded this company in 1921, and as life goes this company has also experienced some highs and lows. Currently Frida Giannini is the creative director; her style and vision are successful and personified in true Gucci style. This Italian designer studied design at Rome's Fashion Academy and leads with elegance and style.

The Gucci family life has been compared to a soap opera, you know that the company is a leader in the industry, but the younger generation never heard of the turbulent stories which made headlines back in the day. You can read the book by Sara G Forden with the title: The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, which describes the family quite well. This company was taken from small scale to the leading brand name in the world and they are definitely not following trends but are the trendsetters in luxury fashion.

If you see the double "G" insignia you will instantly know that it is a Gucci handbag. They have a vast collection of handbags ranging from evening to exotics, but beware because they are all so beautiful that you'll want all of them. There are different sizes shapes and colors plus they use different leathers which are exquisite and of the best quality money can buy. People love to replicate these designer handbags, there are more websites selling cheap knockoffs than websites who sell authentic Gucci handbags. The problem however is that people will sometimes sell you a Gucci under false pretenses, claiming that it is authentic when in fact it is a counterfeit.

This brand is recognized worldwide, even hip hop songs by famous artists such as Jay-Z, Missy Elliott, Snoop Dogg, 50 Cent etc use Gucci in their lyrics, and it is the most regularly cited trade name in music. The hit television shows Ugly Betty and Friends have also mentioned this brand name quite often, however some people claim that they aren't coincidental, but paid endorsements.

Because this brand is so famous, the designs produced by this fashion house are all stunning and it is a daunting task choosing only one accessory. Taste does vary from person to person but there will be something for you. Ask any woman who owns a Gucci purse; it makes you feel stylish and feminine.