6.Create business processes that reinforce your envisioned marketplace strategy. Internal and external business processes must support your strategy implementation. They must be mapped and traced, noting each step's effect on the overall customer experience and the organization's ability to fulfill its promises.

7.Give employees the right tools that enable, their ability to be consistent with the desired marketplace image. These could be task tools to complete a task associated with a specific process step, information tools to provide critical information for accomplishing one's job or communication tools to ensure everyone is on the same page. The tools must enable delivery of the promise and customer expectations.

Understand that successful marketplace implementation is difficult. It requires forethought, planning, and a relentless focus on your marketplace promise. Strategy Activation is not an overnight fix, but a discipline that can help a company prepare for flawless marketplace implementation. The rewards of happy customers, energized employees, and a successful business are worth every ounce of effort demanded.

If you follow these 7 tips, and invest in my book, Strategy Activation: Keeping Promises to the Marketplace at strategyactivation.com, you will provide your organization with a head start in the right strategic direction.

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