You’ve done it! After all your hard work it is finished. Perhaps it’s your 1 st or even you 91 st; whatever the case it’s finally over. But, before you spend the rest of the day surfing through your new website with glee it is time to start focusing on web site promotion. Yes, that’s right, without proper Internet marketing your website is little more than a pretty screen on your monitor. In this article I would like to discuss some web site promotion tricks for the trade that I have developed over the years.

Unlike article and video directories search engine optimization can take quite awhile to complete. It is not the scope of this article to go into the finer points of this task; we will however point you in the right direction.

The most critical concept to grasp when it comes to search engine optimization is "long-tail keyword". Perhaps you’ve heard of the term keyword before, and it is important. Basically a keyword is any word you focus on within an article. For example, Notice how my title and sub titles contain the word "promotion"? That in and of itself would be a keyword. I personally use Keyword Elite to find the best keyword for the buck.

However, the problem with most keywords is that everyone is fighting for them, making it hard for your web site promotion to be successful when focusing on these concepts specifically. That’s why I use Hittail to find long-tail keywords that are being pursued by a much smaller audience. Consider "promotion" over "web site promotion"; which of the two do you think has a more narrowed audience?

What in the world is a swapback link? In all honesty, it’s nothing. However swap links and back links both help greatly with web site promotions. A swap link is when person A decides to link to person B as long as person B links back to person A. This concept had it’s day, though the search engines don’t appreciate it as much as they used to. However, I would not discard swap links altogether as they can still be a good way of driving traffic to your site if done correctly.

Back links, are the boon these days especially when using a resource like LinkTator2. Web site promotion efforts excel when you can get a back link from a higher ranking website like Yahoo Answers. There are tricks to doing exactly that. Send me an E-mail for more information about how to get instant back links from Yahoo Answers.

By the way, you also get a back link each time you submit articles or videos to directories, which is yet another good reason for making this part of your web site promotion activities.