For each of the following seven sentences there are five options anchored by descriptive phrases, you need to circle only one option in order to complete the sentence in a way that describe what is going on in your business.

Market Orientation Scale:

1. Our firm gives a (moderate 1 2 3 4 5 extreme) amount of attention to after sales service.

2. Our firm is (somewhat slow 1 2 3 4 5 very fast) in detecting fundamental changes in customer preferences, competitive strategies, and other major changes in our industry.

3. Our firm responds (somewhat slowly 1 2 3 4 5 very fast) to negative customer satisfaction information.

4. Our firm measures customer satisfaction (occasionally 1 2 3 4 5 systematically).

5. Our salespeople (occasionally 1 2 3 4 5 frequently) share competitor information with all of the other departments of the company.

6. We (occasionally 1 2 3 4 5 systematically) take advantage of targeted opportunities to take advantage of competitors’ weaknesses.

7. In our firm we understands how the entire business can contribute to creating customer value (disagree 1 2 3 4 5 agree).

After you have completed all questions you need to aggregate the scores of all the sentences. The higher the score you achieve the higher the market orientation level implemented by your firm is.

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