When picking keyword to implement in your keyword tags for your website, please remember this rule! DO NOT USE SINGLE TERM UNLESS THE TERM ITSELF IS SPECIFIC.

For example, if you pick "MLM" term as the keyword tags in your webpage, I think most likely you don't really know what the target you are aiming. Why? "MLM" is a general term. Although this keyword has high searches, most people when they search for this "MLM" term probably still searching for something. Instead of aiming for the "MLM" term, it could have been wise for you to pick terms like "Amway", "Avon", "eCosway", "Nu Skin", "WBG", "Mary Kay", "Shaklee", etc.

Wouldn't you agree with me that people searching for the specific terms (Amway, Avon, eCosway, etc.) like the above surely they're interested in a specific multi level marketing? They are interested on it and if they don't, they won't key in the MLM company names. Agree?

What is the drawback when you use a general single term keyword?

1. Untargetted traffic

Think now ... if A key in "MLM" in Google and B key in "Amway", who do you think are more likely targeted? B will be a targeted prospect rather than A.

2. Low Conversion Rate

If untargetted traffic clicking on your sales webpage, what you will get? You will get prospects which are just playing around your webpage and then click quit. Correct? If from the example above, A is your prospect then you probably won't get any sales because A is what we call a prospect which is still "searching keywords." Unlike B, B is a targeted prospect, so the chance of getting sales from prospect B is bigger than A.

I think it doesn't make sense to use a general single term keyword for your webpage unless they keyword itself is very specific, but frankly single term keywords are not worth the effort.