Residual Benefits

When the tough times are over, we are all the better for the experience … just as the steel is stronger for having been through the fire. And one of the most important benefits is that we have been prepared for the next tough times. Oh, you know there’ll be more… and more… and more.

But the most enduring benefit of any economic convulsion is this. If we remember the extraordinary success we had when we applied heaping doses of imagination and creativity, and then continue to recognize the edge that intense, non-linear thinking gives us, we will carve out a special place for ourselves that lasts through the good and the bad.

Normal Isn’t Anymore

"When are we going to get back to normal?" How many times have you heard that line uttered lately? Well, my friend, we’re never getting back to normal. This is normal.

One crisis after another. Rapidly accelerating change. Recession, inflation, prosperity. New markets being born… others dying. The only constant on which we can rely is that when the tough times abate, they will be followed by another problem that some will view as disaster and others will see as a challenge.

How well we deal with these tough times is a matter of attitude. They give each of us an opportunity to reach deep down inside ourselves to fulfill our own true, full, human potential.

Recessions start and end with attitude. You know how to predict them. Recessions occur when enough people believe they will occur. And if you know how they start, then you know how they end … when enough people believe they will end.

We are marketers. And we now have a marketing task at hand. We have an idea to market to our clients, our associates, our employees, our peers, ourselves.

The recession is over.

R.L. Fielding Bio

R.L. Fielding is a freelance writer who has written on a wide variety of topics, with special expertise in the education, pharmaceutical and healthcare, financial service and manufacturing industries.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next