If you want to sell something on the interwebs there's plenty of ways to do it. Ebay's usually the first port of call as people go to that site with buying in mind. But the rest of the intenet is rife with people trying to make money, and if you can find a search term that no one has thought of optimising for you can actually stand to make some money. I often do seo reports for people and I am surprised by the amount of search terms that are still not heavily optimised for.

With only a small percentage of website owners aware of what SEO is, never mind actually employing an effective optimiser there's plenty of opportunity for the budding search marketer. If you can find a search term that still hasn't been plundered then the following could get you some great results.

The opportunity is also there to piggy back on the advertising of the major brands. For example, if you're selling ipods or puma shoes most buyers aren't going to be too concerned about about buying from the source. If you can match the lowest range of prices then SEO does help even out the playing field. But I think the name itself (Search Engine Optimisation) makes it seem harder and more mysterious than it actually is. Just try reading a handful of the "seo experts" blogs and you'll see that a lot of them disagree on a number of issues.

If you're planning on optimising yourself or looking to employ an seo company to do it for you just make sure you've got the following covered. Ensure you're site contains useful or interesting content, validates to w3c standards, contains your keyword in the pages titles, h1 headers and texts. Then you just need a number of incoming links from related sites with your keyword in the anchor text. The number and quality of the links depends on the competition but if you've chosen your keyword correctly then you should see some great results within a couple of months.