Tradition of wearing jewelry begins with the early start of civilization. Earlier also women loved to wear various jewelries. It is only with the passage of time that taste of women has changed. It was once gold which had stolen the hearts of women of all ages and class. But now gold has been replaced by diamond. Diamond which was earlier meant for the elite, now it is common for all.

People started preferring white gold in place of yellow. It may be due to the cost of gold which has risen, and also due to the fact that in diamond also gold is added. So, it serves the twin purpose of wearing both the elements as part of jewelry. With the change in fashion style of women from clothing to handbags to shoes all had changed. So, jewelries had also undergone a drastic change. There is no woman who is not fond of wearing jewelry. Though loaded with heavy jewels is out of fashion, now women like to wear which is elegant and stylish. So, it is diamond which serves the purpose.

It is the wish of all women that she should look different from the crowd. All should recognize the beauty of women and should appreciate it. So, diamond is what today’s women had chosen. The soft sparkling of diamond which stands different in the crowd is what women like. It reveals the status, femininity of women. As women of today like to posses grand status in society. She is no more confined to the four walls of house. In order to show her grand style wearing one diamond serves the purpose.

It is believed that possession of Kohinoor will enable women to rule the world. So, after wearing diamond women feel, its state of rule. It is due to the beauty and sparkle of diamond that it attracts all its buyers. Diamond satisfies the modern woman's need for something delicate and wearable. It complements with all types of costumes, both formal and informal occasions. So, diamond is the women best friend. Just like true friend’s are forever so is diamond, the everlasting beauty. As it compliments women of all ages.