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A 3-Minute Cheat Sheet to the Secret Language Your Prospects Are Speaking
Home :: Reference & Education :: Writing & Speaking
By: Lina Penalosa Email Article
Word Count: 1384 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

All finished? Great! Let's dive right in. Listed below are brief descriptions of the four basic personality types. Locate yours and take 30 seconds to read through it.

Yellow

Yellows are typically high-energy, chatty personalities with bright eyes and loud voices. They need to be the life of the party, want to have fun, and are always looking for the next adventure. They thrive on community and social contact. Popular and well-liked, they rarely ruffle others' feathers intentionally but can sometimes be overwhelming with their need for attention, approval, affection and acceptance.

They are optimistic, have great senses of humor and love to tell stories. They are natural persuaders, motivators and entertainers. On the downside they are often disorganized, struggle to follow-through and often appear lackadaisical and naïve. Typical reactions to stress include disappearing, going shopping, blaming others, and making up excuses.

Yellows are typically PTA leaders, volunteers, entertainers and fundraisers.

Red

Reds live goal-oriented lives. They are the doers of the world and thrive on action. They are well-organized, outgoing, loyal, hard-workers. They tend to be unemotional in their decision-making, have a compulsive need for change, are confident, independent and good at delegating. Reds have a natural feel for being in charge and solid instincts about what will and won't work in any given situation.

On the downside they can sometimes be bossy, domineering, controlling and impatient. They typically react to stress by becoming more controlling, working harder and jettisoning anything that does not serve their higher purpose.

Reds typically include executives, military leaders, entrepreneurs and politicians.

Blue

Blues are thoughtful, analytical, serious, purposeful people. They are also often creative, artistic, philosophical and poetic. The phrase "still waters run deep" comes to mind with this group. They are very sensitive to others, conscientious, appreciate beauty, have high standards and are idealistic.

On the downside they can be perfectionists, get depressed easily, focus too much on details, are suspicious of others and take themselves too seriously. They tend to react to stress by withdrawing, getting lost in a book, giving up or recounting problems over and over.

Blues typically include inspectors, analysts, counselors and artists.

White

Whites are quiet, low-key, don't rock the boat kind of people. They are patient, well-balanced, consistent, have a dry sense of humor, avoid conflict, are good under pressure, easygoing and have many friends. They are sympathetic and kind, keep their emotions hidden and could be called the "all purpose person."

On the downside they can be lazy, unmotivated, expect others to handle their problems, lack decisiveness and can be extremely stubborn. They tend to react to stress by hiding from it, watching TV, eating or just tuning out.

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Lina Penalosa, owner of The Write Solution LLC, is a marketing consultant, expert copywriter, published author and professional speaker who offers a marketing and copywriting coaching program for small and medium-sized businesses. For a free gift worth $80.00, go to http://www.mycopywritingplaybook.com

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