Build it and they will come. Yes, this may be true; but will they return time and again? Not if you don’t give them a reason to do exactly that. That is why a properly managed list can be so powerful to your niche audience.

Once you have your website built you certainly want a steady flow of RETURNING customers. Did you notice that word "returning"? It is said that someone needs to see something 3 to 7 times before they take action. If that’s the case, 1 stop by your website is not likely to produce a huge influx of results.

So, on your website have a place where people interested in your niche can sign up for your newsletter. Then periodically contact your people with news that this specific niche would be interested in hearing about. People need to know what will happen upon signing up for your list, and you the list moderator need to deliver on those promises.

I built a list once that lacked focus. People didn’t know what to expect. As a result I received "spam" accusations as well as drops from enrollment. You don’t have to walk down that same trail, learn from my mistakes. Decide what your focus is and stay the course. If you want to talk about Internet Marketing in your list then don’t bring up parenting, childcare, or religion. Instead, talk about Internet Marketing and the people on your

list will come to value you as their Internet Marketing guru.

When building your list it is best not to run the risk of having your ISP contacted with spam accusations. How will you manage your website if you are unable to get to it due to your account being suspended? So find an opt-in autoresponder service and let them do your work for you. My favorite is Aweber due to both the technology they use and their second to none customer support. I share more about this on my "free gifts" website page.

Whatever you decide don’t run the risk of losing your ISP because you wanted to save a couple extra dollars and manage your list from your own computer, it’s simply not worth it.