7) Talk directly to the reader in normal everyday conversation style. Don’t use formal words like "Please be known…" or "It has come to my attention…" Write like you would speak to a close friend.

Use "you," not "one" or "a person." If you’re telling a story, it’s fine to use "I" often but still get the readers involved if possible. For example, in your story, you may say, "I went from being poor to being homeless and hungry. I’m sure you’ll feel as devastated as I was if you’re in my position."

8) Put plenty of white spaces to make your sales copy inviting to read. Strive to have 3 sentences or less per paragraph. Long paragraphs look intimidating. You don’t want them to exert any extra effort in reading your copy. Your aim is to set up an ideal and comfortable buying environment where they can go through the purchase process with the greatest of ease.

9) Write subheadlines so that those readers who are simply scanning your sales letter could immediately find the topic they’re searching for. Subheadlines may include topics such as your background, your bullet points, your list of bonuses, your offer, or your guarantee statement.

Hope these 9 copywriting tips to grab and hold your prospects’ attention bring you lots of sales for years to come.

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