For every ad that you write ask these questions before using them:

* If you were reading this ad would you be motivated to take action and would you know what action to take? Close out your ad with a call to action!

* Is there real information in the ad or just fluff an empty claims? Keep it simple.

* Is your headline honest while spelling out exactly what is in the offer? Cute headlines might look good, but the actual results are not worth it.

* How long is your ad? Keep it short.

* Is the content relevant to what is being advertised?

* Did you put your contact information in the ad?

* Last, did you include a message in your ad that sells?

Remember that people really don't like seeing ads unless they see something they think they need.

The amount of success that you experience will be directly proportional to the amount of marketing you do and to the quality of your ads.

If you promote your business wisely, then you will be successful.

Copyright 2008 Joe Rispoli

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