REASON 4: This is the big one. Small Reports Can Be More Profitable.
I know what you're thinking... "what"? It's true, and I'll tell you why. When you write an ebook, you look for a niche to write to. You want to find a niche where there are plenty of people waiting to buy your information product, but where you don't have a lot of competition. And the way the Internet is these days... good luck.
But when you write small reports you can go into BIG markets and write specialized reports. Don't look for small markets with no competition. Look for large markets and provide specialized information that doesn't have a lot of competition. If you do this, your small report can become very popular and have people lining up (cybernetically speaking) to buy!
If you've been thinking about creating your own information products, but have been nervous about committing to a large ebook project, small reports are a great alternative!
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