I can still remember the shock I created when, in 1995, I recommended a company close its factories in Western Europe and move production to the Far East. This would have allowed the company to concentrate on its key added value activities that were design and development and get rid of its factories that it ran inefficiently. I take no pleasure in noting the company no longer exists as it ploughed resources into its factories and starved its research and development facilities. The main reason it followed this strategy appeared to be the company founder designed the factories in the 1930's.
A corporate strategy can fail because:- • It was never implemented • It was the wrong strategy • It was the right strategy but at the wrong time • It was overtaken by technology • Customers, suppliers, shareholders lost faith in the organisation and its leaders • It breached acceptable practice / the law • It was superseded by a better strategy
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