Anybody else out there who has a buddy who needs to rally support for a good cause or publicize something intellectually stimulating or just sell some funny T-shirts, please tell them about blog advertising. It will be good for your buddy and bloggers.

I am looking for advertisers for my blog.

The amount of money advertisers are spending on their own web applications has skyrocketed in thep past year, offering a chilling clue as to where the disruptive nature of the Internet is taking advertising. next. Advertiser spending in the "online marketing and promotions" category jumped 130% between 2006 and 2007 to an estimated $8 billion nationwide. That's money that advertisers would likely have spent on conventional advertising before the Web.

Who Are The Advertisers?

The first group are the mass marketers. This group craves safety, as the Wall Street Journal noted last month. They are skittish about advertising on blogs. As a result, they will gravitate towards teaming with the larger players when it comes to experimenting with the medium.

The second group of blog advertisers are the "mid-market" marketers. These advertisers will likely feel comfortable purchasing ads on specialized networks like BlogAds.

The third group - perhaps the largest in number - are the smaller blog advertisers. The majority of these companies will either strike one-off deals with individual bloggers or use Google and Overture to advertise across blogs. This is the group where most of us blogger reside.

Face it, blog advertising is a scary prospect for big companies. Mainstream media varies between praising blogs as the second coming and bashing them as lynch mobs. But, dollar for dollar, and click for click, there is no more cost-effective or potent medium than blogs for your ads. In fact, you can often reach an influential and devoted niche audience of thousands for as little as $25 a week. So why are advertisers so wary?

But blog advertising isn't for just any kind of advertiser.

Typically, blog advertising won't work for old-line, entrenched brands. Their ads generally aren't interesting, thought-provoking, or human enough. Blog ads that work are as edgy and rich as blog content itself.

Any company which want to deploy their marketing online or extend their digital presence have to rely on benchmarking their success on the number of hit’s a blog or conventional site gets.. Many large companies do not want the hassle of dealing with individual bloggers so they seek out an online advertising agency where they directly have relations with the blogger community.

Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity. One repeat advertiser that seems to get blog advertising is Turner Broadcasting, which leverages niche audiences to market niche shows.

The internet marketing community is buzzing about blog advertising. But there are still many folks who are wondering just what blog advertising is.

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