Mailing

A website can also be promoted via electronic mail. Information sent in this way does not necessarily have to refer to a web page; however, information about the contents of a given web page, e.g. the company's offer, is advisable. Obviously, links to the web page should be inserted in the email so that the person reading this short information in his or her mailbox could easily go to its full version on the website. What should be taken into consideration as far as email advertising is concerned? Protection against spam, which means checking how the mailing list addresses were collected and whether all of their participants agreed to receive such emails. This information might seem trivial, but it has enormous influence on the perception of such emails and their sender. In extreme cases, the e-mail address of the sender could be put on the spammers' list, which is not desirable.

Additional actions

Every owner of a web page should control both its content and the distribution of information about its existence. This medium should be taken into account while producing traditional forms of advertising materials; thus, whenever it is possible, the web page address should be included on leaflets, company letters, business cards and rubber stamps. Every item of such information might attract new clients.

The marketing activities as a whole should be monitored by means of statistics. Information on the effectiveness of promotion, the number of visits on our web page and their origin is extremely useful since it facilitates the planning of further marketing actions. That is why one should not forget about the statistics of visits, which should be placed on every website.

Copyright (c) 2008 Adam Nowak

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