Search engine optimization, SEO, is the practice of making web site search-friendly to search engines and for those who search business through search engine. There are some common mistakes that people make while optimizing their sites for search engines.

Find some common mistakes as under that may lead to a fall in ranking in search engines. Sometimes webmasters do not even know that they are doing something that will affect search engine positioning, so here are some common mistakes listed.

Incorrectly Designed Websites If your website is designed inadequately i.e. lack of proper navigation, using frames to save web designers designing times, and large graphics which takes more time to load, these all makes effect on listing in Search Engine. Search engine spiders can actually be blocked from crawling sites that are not well-designed. Therefore proper web designing is very important part of search engine optimization.

In many sites, images and other script languages are used for fine looks. These are good but not crawl-able i.e. not advisable for search engine optimization. Try to make your useful links in HTML rather than using images or use of other web script languages. If your page layout change then place HTML link on bottom of your page. It is also good chance to use keywords in anchor text.

Large image size will cause more time to download page, people don’t have time to wait for long time. Make your images in more pieces so it will take less time than single image. Try to make low resolution file where high resolution graphics are not required. If it is essential to use large images then consider using thumbnails and open it in separate page. This may give additional benefit of creating more pages and more text that spiders and bots crave. Poorly written of Content If we have to rate single largest factor for high ranking in search engine i.e. "content".

Clarity of content written in site is a very important aspect for search engine spiders, search engine and directory users. If your content is badly written and not relevant to what you want to find for or content which are never updated, than your site is neither search engine friendly nor user-friendly. Well-written content is what search engine spiders feed on, and content is the key to high rankings. In addition, your content absolutely must have targeted keywords and phrases. If content is written properly, you can make more targeted keyword and appropriate phrases.

Ideally, you will use those words throughout your copy frequently and may also include them in bold or italics to show search engines that those words are very important in the scope of the page!

Absence of targeted keyword and phrases can break your site. When users go to search engine and type particular keyword related to your site, but if you have not entered that keyword in your body text than your site will not come in listing.

Another common mistake made by some SEO professional is their choice of keywords placed in the META keyword tag. Make sure it might seem logical to your content.

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