Google has introduced an option for generating sitemap of your website. Google sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Google Sitemaps also answers questions you might have about how Google sees your site. Page Cloaking The website that contains contents that is specially designed for the search engine is called cloaking site. The search engine checked IP address and keywords of the search query. There are cloaking techniques where the homepage is altered to each and every keyword to make search engine think that your site contains very relevant contents especially designed for the queried keyword or key phrase. Cloaking can result in a penalty that may damage your business as well as ranking. Over optimization affects your web site When you put weight only on search engine ranking then it becomes over optimization. When you prepare content in your site with more numbers of keywords i.e. keyword stuffed body text; having a too high keyword density may cause an over optimization penalty. This also applies to your page title, your Meta description and Meta keywords, as well as the ALT attributes of your images. That means you can not place stuff of keywords as body text in the site. Therefore, avoid optimizing your pages very much by all way. Try to make website for human being rather than making for search engine robot. Absence of Back Links or broken links Your site must be link properly. For example if you open some page in new window and there is no back link or any navigation in that page to return main page than it is just as a deserted island. The other example is if you have placed banner of some of your partner or relevance to your business, when user click on that link and you have not place back link than user may not find way if he wants to back to your site. It is a good way to link sites that are related to your business and ask them to link of your website. But take care of proper linking. Try and think in terms of traffic and avoid the page rank trap. If a link will bring your site traffic then go for it. If you are in a highly competitive market try to build quality links. Inadequate Marketing Plan Ranking will not help if you don ’t know what your target market is. Your ranking has to lead with proper marketing strategy that hit your target audience and not just useless hits. Before spending time and money a perfect marketing plan is essential.

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