Potential of high ranking based on page rank method. The potential for ranking with a particular keyword depends on many factors. The on-page factors address your optimization efforts while the off-page factors like Page Rank affect ranking in a major way. Your site's Page Rank is an important parameter in keyword analysis. Thumb rule is that the higher your site's Page Rank, the better the chance of ranking with highly competitive keywords. Choose your keywords keeping your site's Page Rank in mind.

Selecting Keywords: It involves objective measurement based short listing of keywords keeping the site focus and target audience within the limited scrutinized.

Selection of keyword phrases pertains to finding the most valuable keyword phrases that most accurately describe specific qualities of your website. Though generic keywords are generally searched more, ranking with generic key phrases often brings high return on Traffic.

Focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic resulting in higher traffic to sales conversion ratios. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site's offering within the parameters of ranking possibilities and competitiveness.

Make final selection of 15-20 most relevant keywords as follows:

Eliminate the keywords, which are difficult to rank with considering Page Ranking vs. Competition. Eliminate very low popularity Keywords where the search traffic for the terms is very low. Out of the balance keywords that qualify for ranking with your site's current Page Ranking, select the most popular keywords, which have the right focus for your site.

It is important to include both the singular and plural versions of your keywords as most search engines return different sets of results for plural and singular forms of the same word.

Major search engines like Google are not case sensitive. Therefore, headlines and sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.

Spelling variations of the same word is another thing you should look out for. Try to include all different forms of the same word that can be spelled differently or commonly misspell. For e.g. mould, mold etc.

Deploying Keywords: It is about making best possible use of your selected keywords in your website content, HTML code and tags.

It is very important to use most relevant and important keyword in different part of website. It is not advisable to use all your keywords on all the pages. A good way to use the selected keywords on your site is to divide them into 5-7 groups of keywords. Each group should have closely related keyword-forming themes. Identify various sections/ parts of your website that closely match with the keyword group themes and optimize your pages using these themes. Keywords can be used in several portions/ codes of your web pages.

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