Search engines give higher relevance to certain words and phrases within HTML documents so it's essential that you put your keyword phrases in the correct places. The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings.

Some of the best places to put important keyword phrases are:

Page title In headings As links In bold text In the first 25 words on the page In the file name (i.e. the URL) META tags Body Text , Tag Alt text / Alt Tag Title Attributes Anchor Text Table Summary Another important note is that search engines like Google read your website from top left to right bottom so try and ensure your keyword is used in the upper left hand corner and the bottom right hand side of your page.

The whole idea behind the Keyword Research exercise is traffic optimization, not traffic maximization. A good Keyword Research helps in bringing qualified traffic to your site that leads to high sales conversions, by being focused and targeting specific search terms.

Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.

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