The objective of Search Engine Optimization is to get top ranking. The professional SEO Company provides services which search engines prefer. There are two types of search engines i.e. spiders and directories. Each uses unique criteria for site ranking which determines the placement of sites in the search engine result pages. Search engine which are spider driven use robots to search sites on the internet. The other Robot crawl websites and give score to the pages based on relevancy. Some search engine score to only index page while other scores individual web pages. This article lists some general rules followed by major search engines which one must consider seriously while designing a search engine friendly website.

Today, everyone needs top ranking of their websites in search results. Getting top ranking in search engine listing is nowadays very competitive and that results in various unethical techniques which are offer by many peoples known as Search engine spamming or Spam indexing.

There are various trick and techniques which are considered as spam by major search engines and one must avoid these techniques to apply in the websites.

The main spamming tricks people used are hidden text or links, Misleading or repeated words, Page does not match Google's description, cloaked page, Misleading redirects, Doorway pages, page swapping, Duplicate website or web pages etc which are unethical and considered as spam. Google search engine is considered as major search engine. Google search engine prefers no hidden text, no automatic tools for good positioning, no cloaking and no hidden links. Googlebot prefers the same page as viewer see. Google also not support links that are inconspicuous or punctuation.

Following are the topics that explain why search engines consider site as spammed and block site from crawling by search engine spiders accurately or penalized.

Use of Invisible or hidden text for Search Engine Optimization From last few years, unethical SEO companies are using invisible text for getting good results in search engine optimization. This invisible text involved creating paragraphs of keyword rich text on a background of the same color. It is because visitors can not see text but search engine spider found and sites employing this method having great results. However later search engine spider check and consider it as spam. One can have temporary top ranking with the use of this techniques but once you are caught your site will be removed from search engine listing forever.

Use of Doorway pages for Search Engine Ranking Do not go overboard with doorway pages. I.e. if total pages of your website are less than 20 and number of doorway pages are more than double (50) or triple (70) than it becomes spam. When deciding how many doorway pages to use, use an appropriate approach. Doorway pages are specially created pages that are targeted towards a particular phrase. Search engines like Google consider the use of doorway pages as a break of service terms. If you use doorway pages by search engine marketing to get top ranking, it's only for a short time, as your website definitely will get caught and banned.

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