Write the marketing strategies to make it happen. Article marketing, offline direct mail, sponsor 10k races or marathons, social bookmarking. Look for opportunities to tap into the sports medicine market through forums and adword campaigns. These will be strategies on how you will promote your blog.
How will the blog make you money even if it is support for your internet presence? Example: I want athletes to sign up for my newsletter on improving their gait and preventing future problems of the lower extremities. I will have various products I endorse to avoid and treat problems on the blog and in emails -- products I know work because I have had patients try them.Planning for Success
Success does not just happen no matter how many things you read that tell you it does. It takes some work and perseverance and planning.
Graduation from Basic Blog Branding 101 means you are not going to write, Welcome to my Blog on your blog no matter how tempted you are to do so. And you are going to write some goals down and do some planning for your success.
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