If the prospect decides to buy the product, then other aspects of site automation take over. The payment is handled by a credit card merchant or a payment system such as PayPal or Clickbank that automatically sends a receipt and thank you email. Your payment system can be set up to automatically deliver the product if it is in electronic form such as an ebook or software.

All of that can be done in a few minutes automatically while you are sleeping, and in this case has involved two elements of an automated system: the autoresponder and the payment portal. However, there are many other aspects of automation than just these.

Take mass mailings for example. Your autoresponder can send out predetermined messages to complete databases of email addresses that you have collected from your squeeze pages. You can break down your databases into sub-bases if you want, and your autoresponder will send out specific emails at programmed times to each database of addresses. Alternatively you can send out one email to everybody: a holiday message or whatever, that would impossible for you to do manually to each of thousands of email addresses.

You can carry out cron jobs, or specific tasks programmed to be done at specific times, such as sending out countdown emails offering a product at a bit more each time until it reaches its standard price. I am sure that you can think of other uses to which website automation could be put, and the importance of automation in your home business cannot be over-emphasized.

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